make every dollar CountHow is your marketing money actually working for you?
Websites, social media posting, geofencing, videos, mailers… AI - small business marketing has never been easier and yet more complicated. I help you figure out what’s worth it and what’s just noise and hype.
Measure of Performance ≠ Measure of EffectivenessYou should have a P&L for your marketing so you can quit guessing and make informed decisions. I’m working to simplify my process and leverage the power of AI to help you understand your marketing health.
Which one are you?Marketing is the part of the business nobody’s actually running.
You’re busy juggling all the balls and have to keep things moving. So marketing becomes the thing that’s always half-done. It usually looks like one of these.
01 on autopilotYou’re posting because you’re supposed to.
Social media, boosting, staying active, occasional videos. You’re “doing social media”. You couldn’t say what any of it produced.
02 flying blindYou can’t see what’s working.
Tracking never got set up - who has time? So every decision runs on gut feel and whoever pitched you last.
03 wrong handsYou handed it to the wrong person.
An agency that does trendy things or someone that codes, but can’t communicate with you or a young person that “knows how to use social media”
No judgement… like all small businesses, everyone wears multiple hats. You’re just trying to get it done. The problem is that marketing today is a much bigger hat than ever but it still doesn’t make sense to hire a full time team member.
It’s a job. It’s the job I do.
working with meOne person focused on making it work.
I can give you in-house capabilities for strategy development, technical execution and managing what’s outsourced… all for part-time cost.
The Strategy
Identify your objectives and determine what success looks like. Build a plan to get there.
Website, analytics, apps, email, email marketing, social set up - linking it all together to make it work
The Machinery Underneath
Direction of Creative
Identify Done by me or done by someone else, I can make sure it’s inline with the strategy and not a waste of money.
The Scorecard
Fractional CMO, Outsourced Marketing Director, Social Media Manager, IT Guy - whatever you want to call me, I help you identify what’s worth it and what’s not because I stay focused on what you want to achieve, not just try to sell you a thing I can do.
What we did, what were the results, how does it align with our objectives - how does it all relate to achieving our objectives?
Measure of Performance ≠
Measure of Effectiveness
This is for you if
You’re done guessing and ready to hear what the numbers actually say.
It’s not for you if
You want someone cheap to just post for you, put some stuff on a web page and just not care that much about what you’re trying to achieve
the digital marketing baseline
An audit is a report you pay for, skim once and file. A baseline is the starting measurement you manage against. Where you marketing stands today, clearly laid out, so every decision after has something to push off of.
Right now I’m turning that framework into a kit any owner can run on their own business - score your website, analytics, reviews, channels and know where you stand.
It’s being built now. If you want it, get on the list & you’ll be the first to know when it’s ready.
Don’t want to wait - or want it done for you? The Baseline process is the first thing I build with every client. Get in touch →
Who am I?Navy veteran applying what I’ve learned from warfare to your small business.
I'm Michael Wildman. I spent twenty years as a Navy officer, specifically electronic warfare; a field where the whole job is figuring out where the signals go and how they influence the people making decisions. Identify the right targets, analyze the best way to exploit them, execute, assess.
Small business marketing turns out to be the same problem. Your customers are surrounded by signals - yours and everyone else's - and somebody should know which ones are actually reaching them and changing what they decide. Most marketing seems to runs on guesswork. I run it like an operation: a clear objective, a plan with measurements built in, and honest reads on what's working.
I live in Alabama (War Eagle!) and work with organizations anywhere. The tools change - lately AI does a lot of my heavy lifting - but the thinking doesn't: your objective, your numbers, your call. My job is making all three clear enough to act on.
For those more curious - I was an EA-6B Prowler Electronic Countermeasures Officer (ECMO) operating in basically all theaters. Most of my Navy Reserve life focused on Joint Force staff integrations in CENTCOM and PACOM.